Director  Alex Jordanov
Writer  Alex Jordanov

Minutes 50

3 Nov | Pathé Arena zaal 6 | 15:15

Tickets

The film tells the story of Hip Hop culture conquering the world and today being a lifestyle and global business. Famous artists like 50 Cent, Ice T, Chuck D, Young Thug, Grandmaster Caz, Melle Mel… and the leading ‘behind the scenes’ engineers of this success explain the mechanics of this accomplishment and project themselves into the digital future. One of the reasons Hip Hop figures and lifestyles being global household names is due to the entertainment industry. Consuming culture today and in the near digital future is based on names and faces that become brands. The film tells the story of those names that have changed the rules of the game and have entered what has always been a forbidden frontier for black artists: Wall Street. A game that has profoundly transformed our modern society.